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The faster a lab can be designed, the faster these issues can be assessed and potentially mitigated.. Planning and other permitting matters will of course differ significantly outside the UK and a different approach will also be necessary.. 7.

This is a visualisation of the different stakeholders.Take Company A that wants to deliver affordable quality housing as part of a long-term secure investment of funds.

To do this they need to develop a product, get it built by a Developer, and attract people to live in the accommodation, Dwellers.The designer of the product could develop a very simple value landscape using the Kano model (a product value model) where Threshold Attributes are minimum standards, Performance Attributes are the-more-the-better and Excitement Attributes are just that.Through doing this, the designer can start to see incongruities in the value chain..

The conclusion may be drawn that although there is alignment between Company A and the Dweller, with affordability matching the lower returns; the great-place-to-live matching the social change agenda; and the habitability matching the reputation, there are some discrepancies with the Developer.Their business model is different, working in and looking to protect a market with greater demand than supply they are looking for higher short-term returns and the market dictates that quality standards are not such an issue because Dwellers have so few options.

The answer is not to try to design the impossible but to help to re-structure the whole value chain..

The idea of analysing the value landscape may not occur to most architects, designers or project managers; being more comfortable in focusing on the asset, the aesthetics, the technical details or the physical deliverables.That lets us see how systems interacts with other aspects of the design, and also allows us to assess compliance.”.

How do you create the models?.“It’s all done in software suites which I learnt to use at Bryden Wood.

Usually, I work in a project team alongside other people under the direction of a Project Manager.People with different design disciplines within Bryden Wood will work together.